by Danny Hooley
Oh, it's on.
In the first full week as the newest CBS affiliate, CBS North Carolina’s total household viewership on a total day basis was up 56% and WRAL as the new NBC station is down 27% for the same full week compared to viewership for the same week last year.That all sounds dandy. But notice what's there — ratings bumps attributable to popular CBS programming and back-to-back episodes of a very popular syndicated show, starting at 7, to replace a local newscast that aired in the first half-hour of that slot.
CBS North Carolina premiered a 5pm newscast on Monday, February 29. This brand new newscast delivered the week’s highest local news ratings for the station and increased ratings for the time period by 48% compared to the same week last year.
Also, with Judge Judy in the 7 p.m. hour, ratings for the time period were up 46% compared to the same week last year.
For the week, CBS North Carolina had six of the top ten Network shows in the Raleigh-Durham-Fayetteville television market and five of the top six which were NCIS, NCIS: New Orleans, 60 Minutes, Madam Secretary and Survivor.
“We are thrilled with the initial results from our affiliation change to CBS and the terrific response from our loyal viewers and the community,” says Doug Hamilton, CBS North Carolina VP and General Manager. “The award-winning network programming, strong local news and sports additions will position us well for continued growth.”
We are VERY pleased with how well the transition is going with NBC joining the WRAL family.In a phone conversation, Hammel said that "every station has its own perspective. The folks at WNCN are good folks. But the bottom line is, we remain No. 1 in every weekday newscast, and weekday news time period there is."
We are grateful to our VERY loyal news viewers.
WRAL News remains #1 in every weekday news time period (tied for #1 with TVD at Noon)
Key News time periods comparisons (virtually beat the two combined in all three):
6PM WRAL 10.0
NBC Prime is on the rise and clearly a younger skewing network.
Already excited about the Olympics.
NBC Programming has exploded after moving to WRAL.
NBC Nightly News has catapulted to #1 in Raleigh, up over 200%
March 7th was #1 in the country of the Top 25 markets
TODAY is up over 200% and strong #2
Tonight Show #1 from #3, up 67%
Most Every CBS program down and down substantially
Evening News down nearly 60%
CBS This Morning down nearly 60%
Colbert down 65%