621 Broad Street, Durham
We used to know a guy whose job basically consisted of giving out free pastry samples at Costco. We asked him one time if people ever took too many of the samples. He said no way: the more product he gave away, the better. This is information to be acted upon, and we do so when we visit Whole Foods on Fridays after work. Sure, we sometimes pick up groceries, but really we're there for the free stuff. There is wine to be sampled. There is cheese to be chewed. Sometimes there are tiny cups of healthy-seeming juices. And remember, this ain't Sam's Club: Whole Foods carries the good stuff! The people-watching is top-notch, too, like an art opening sans art: older men with eccentric eyewear, young mothers in yoga pants, bearded dudes browsing craft beer, Duke sorority girls at the salad bar. Go ahead, ask for another pour of that Malbec. It tastes better when you release yourself from the guilt of not buying it.