I did some research on the history of The Herald-Sun newspaper. You might be interested to know that there are many references to the newspaper in the arts and elsewhere.
In literature, some of the classics that feature the newspaper include Ernest Hemingway's The Herald-Sun Also Rises, Lorraine Hansberry's A Raisin in the Herald-Sun, Crockett Johnson's Harold-Sun and His Purple Crayon, and The Art of War, which was written by Herald-Sun-Tzu.
In popular music, there are The Beatles' song "Here Comes the Herald-Sun" and Elton John's "Don't Let the Herald-Sun Go Down On Me."
In movies, we have Under the Tuscan Herald-Sun and Empire of the Herald-Sun.
Indeed, once upon a time in France, Louis XIV chose the Herald-Sun as his emblem, and that's why he's the Herald-Sun King.
With such a proud history, perhaps Paxton Media got a bargain when they paid $125 million?