When: Fri., July 22, 6 p.m.-2 a.m. and Sat., July 23, 2 p.m.-2 a.m. 2011
Phone apps have come a long way. These increasingly capable programs are no longer the dinky toys they might have seemed like several years ago. Rather than mere peripherals, apps are vying to become the smartphone's main function. Consider the coordination of rescue efforts after the Haiti earthquake via phone apps or, well, Twitter. And while DejaMi isn't helping aid workers pull people from rubble, it is throwing a Friday–Saturday festival of free music with some respectable buzz bands aboard. Not bad for some code.
"Why launch via some tech website when you can throw a two-day festival?" says DejaMi president Justin Miller. The initially Triangle-focused app is meant to be a location-specific social aid. People at the same place at the same time can use the same app (natch) to share video and other media, kind of like a more interactive Foursquare. Miller says he hopes this Hopscotch Music Festival-inspired event will "accelerate adoption [of the app]."
The fest sprawls across downtown Raleigh, with music at Kings, Slim's, the Pour House, Tir na nOg, Neptunes and the Lincoln Theatre. Pitchfork and NPR Music-approved headliners abound. An outdoor stage in front of the Lincoln on Saturday features Active Child's dystopian bump-and-grind sandwiched between Wye Oak's all-grown-up indie rock and Surfer Blood's wicked garage pop. On Friday, the bill at Kings includes Hooray for Earth's oh-so-thick weirdo dance rock, while locals such as evolved folk practitioners Old Bricks (Pour House), American Aquarium's BJ Barham (Tir na nOg) and traditional rock 'n' rollers Static Minds (Slim's) ensure a fest balanced in favor of Raleigh flavor.
"We will be [Hopscotch's] official app this year," Miller adds. Yet the launch of this app, rather than merely piquing interest, is looking like a respectable event in its own right. And it's free. For the full lineup, visit dejami.com/dejafest. —Corbie Hill