Badmaash Company | Indy Week

Badmaash Company

Rated NR 144 min. 2010



Four college grads in 1994 Bombay decide you need just one big idea for success. In a country starved for Western consumer goods, the gang devise a way to game customs and big profits on brand-name goods. Interesting premise, but it doesn't go far enough. The lead actors, Shahid Kapoor, Anushka Sharma, Meiyang Chang and Vir Das have great chemistry, but they look completely wrong: No pastel-padded shoulder suits and blinding Versace print shirts for the guys, while Anushka eschews the giant frilly dresses familiar from '90s Bollywood. There is a slight nod to giant telephones and VHS tapes, but a lack of commitment to detail haunts the film. The early scams have a bit of energy, but the inevitable downfall drags and by the arrival of the amusing climax, which includes a Madras plaid shirt and Michael Jackson, it's too little, too late.

Film Credits

Official Site: www.yashrajfilms.com

Director: Parmeet Sethi

Writer: Parmeet Sethi

Producer: Aditya Chopra

Cast: Shahid Kapoor, Anushka Sharma, Meiyang Chang and Vir Das

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