The Raleigh Murals Project is a citizens’ collective bound by a common desire to preserve, celebrate, and promote existing and new public artwork in Raleigh, N.C.
As part of our Campsite effort, Myriad’s goal was to create a promotional piece for the organization while also giving our employees the opportunity to learn new skills. This was the first piece produced by digital strategist Jedidiah Gant (who is also a co-owner of the RMP effort) and directed by creative strategist Tina Haver Currin. It was writer and editor Brent Edwards' first time shooting exclusively in slow motion.
The team wanted to catalog and promote existing murals in downtown Raleigh, while simultaneously generating excitement and support for new murals. We discussed interviewing local artists and businesspeople who have benefited from the collective, or city dwellers who enjoy the artwork. Ultimately, we decided to go in the opposite direction and create an artistic, fun, shareable video that, instead of telling viewers exactly what the Raleigh Murals Project is, makes them want to know more. We tapped volunteers from our community to interact with six murals in a way of their choosing, and then tied it all together with the endtag, “A City Should be as Colorful as its Citizens.”
This video will be promoted by Raleigh Murals Project and Myriad Media with an additional 15-piece micromedia campaign tailored to social media.