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Booty call

Pherotones calling

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Can one
ringtone make you irresistible?"

—Headline on the web site Pherotones.com, the fake promotional page created by durham ad agency Mckinney & silver for raleigh ringtone company oasys mobile inc. the site says pherotones (think: pheromones) are ringtones with names like "el cuddlero" and "testosteroni" that create sexual desire. They're being promoted on ads all over the web but are actually a campaign to drive young customers to oasys' web site. the campaign was written up last week in the new york times and was the subject tuesday of the state of things on wunc-fm. n&o columnist dan gearino exposed mckinney's role in the hoax last month but didn't turn up the connection to oasys.

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