New ReverbNation initiative Music For Good helps bands direct money to charity

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Three clicks are all it takes for a musician to sign up and sell a song on ReverbNation. Now the Durham based music-marketing platform is making it just as easy for artists to donate to charity, too. Music For Good, a new e-commerce spinoff of the site, allows musicians to sell songs directly to their fan base while directing half the proceeds to a nonprofit of their choice.

Pre-approved charities include those working toward clean water, funding cancer research, righting injustice and poverty and spreading music education. UNC-Chapel Hill’s own Beat Making Lab, which fosters music creation internationally, is one of the partners, along with charities such as Oxfam America, Every Mother Counts, The Fender Music Foundation and Zac Brown’s Camp Southern Ground.

Music for Good is a 24-hour, 365-day stop for fans to engage with artists in making a difference. An eight-week beta launch just before Christmas resulted in more than 50,000 bands around the world signing up for the service. The platform-wide kickoff promises a big impact given that the main service reps a directory of more than 2.7 million musicians.

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