Whose headline is it anyway? Plus Rapiscan, David Price and X-ray scanners
November 7, 2011 at 10:09AM
"Light my faucet"
"The pun also rises"
Headline writing is an art—a lost art, thanks to Search Engine Optimization and the Internet—but those of us still living in the print world know that crafting a compelling "head" (or "hed," in journo shorthand) can be tougher than polishing 1,000 words of prose. At the Indy, the section editors and I generally write the headlines, although occasionally a writer will come up with a pithy, punchy one.